We’re a multi-generational family business, so to say we know beauty is an understatement!
Our founder, Wade Durling, opened the salon in 1995 with sights set on making a mark in his beloved beauty industry. His daughter, Lauren Durling, inherited the passion after growing up learning secrets of the trade from her father, mother and grandmother.
Wade and Lauren now tag-team running our salon location, while Lauren is the Owner and Creative Director of our mobile Bridal Suite and Married Life Experiences.
These humble beginnings have transformed into award-winning services as our 25-year reputation has attracted a team of some of Northern California’s most talented hair and makeup artists.
Or if you’re looking to book regular beauty services in our salon with one of our magical artists...
Learn more below about how we can support your specific desires!
Because at St. James Salon, we’ll never transform you into someone you’re not. We believe every person has a radiating natural beauty within you, and it’s our job to reveal that beauty, and your confidence!
"St. James Salon was an AMAZING choice for our wedding day. From the trial to the day-of, they were great with accepting my suggestions and scheduling. On the day, they got all 7 of us done in just a few hours, and were incredibly punctual. They also took our varied requests in stride... two of my bridesmaids NEVER wear makeup, so they gave them a beautiful natural look, and one wanted a HUGE hairdo, and they went with it and it looked incredible. I loved every one of their ideas, and they really came through in pictures. What’s more, their prices were competitive! Thank you so much to Lauren and her mom and their team!"
- Delaney C.
"Love, love, love this place! When you say you want a hairdresser that not only knows how to give you what you want and not damage your hair, this is the place. They are great at scheduling appointments with reasonable time. I moved from Rohnert Park to SF over 6 years ago, and still only come here. It's not because of the cost, but because of the great service. Love this salon!"
- Nicole A.
"This team was incredible! They helped talk me down from some pre-wedding stress about the length of my hair and what styles were possible before I even went in for my trial. When I did go for my hair and makeup trial they listened to everything I asked for and I was thrilled with my look.
What really made them incredible, though, was their organization and professionalism for accommodating the very large group. My wedding party consisted of cousins, aunts, my mother and my grandmother, ages 10-79, and with a range of hair and makeup preferences. The team from St. James made sure everyone felt like the best version of themselves.
Perhaps the best compliment is that my 21-year-old cousin initially told me she wanted to do her own makeup because she had gotten her makeup done professionally for prom and hated it so much she didn’t trust anyone. However, when she saw the looks St. James was achieving for the other members of our group, she asked if there was any way they could fit her in for makeup too! They were able to fit her into the already crunched schedule and it made her day."
- Molly C.
Say "I Do" as the most beautiful version of you!
Choosing the right bridal hair and makeup vendor for your big day is even more important than, dare we say, the dress! Because when it comes to feeling like the most beautiful woman in the world, that confidence comes from within.
So you start researching artists and everyone wants to show off their glam styles, but how do you know that they’ll get you, and what you want? And what about making all your different bridesmaids, mothers and grandmothers happy too?
Beauty, worry no more! We aren’t a cookie-cutter shop that covers you up and has you looking like a different person on your wedding day.
We believe in revealing the beauty that is already within you, so your partner sees you walking down the aisle, and you feel like the most beautiful version of yourself, all day!
Now, if you’re looking for a hair and makeup team based exclusively on price, we probably aren’t for you. While our prices are competitive, we aren’t the cheapest in town, and that’s because of the value and experience we deliver from the day you sign up with us - all the way to your big day.
You’ll be absolutely radiant, exuding confidence and poise from the inside out so you can relish in your special day, and marvel at your photos for a lifetime to come.
Plus, we’ll accomplish this for your entire bridal party with ease! Most brides aren’t aware of the need to ensure that the vendor is masterfully experienced in serving large groups, without putting a strain on the day’s schedule. After all, time is the most precious commodity on your wedding day. You’ll never get those moments back.
So when a vendor doesn’t specialize in the needs of large groups, this often leads to painful and exhausting bridal party preparation, late ceremony start times, or a day where you become more concerned about everyone being ready on-time and happy, leaving you little time to actually enjoy your special day!
With St. James Salon, you get it all - stunning final results that will have you and your bridal party looking and feeling your absolute best, without the chaos or stress.
*Note: We are happy to travel to your location of choice in Northern California!
We tend to book up quickly for the year, so we encourage you to reach out to us at the start of your wedding planning journey!
Feeling that post-wedding slump, and want to feel like you did on your wedding day, every day?! Keep reading, beauty…
Feeling like an absolute Goddess who radiates confidence, charisma and beauty shouldn’t happen just on your wedding day - it should be how you live every day.
But most don’t keep up with the pre-wedding regimen after the wedding. After all the planning and excitement dies down, you start to let go a bit. Flash forward 6-12+ months and suddenly you realize how much smaller you feel about yourself compared to the radiant confidence you embodied on your wedding day.
Worst of all, it’s crept into different areas of your life. You’re showing up a little different in your relationship, or you’re holding back in work because you don’t feel as confident, and as much as you feel selfish for even admitting it - your friendships have changed too. Because the focus is no longer on you as the sought-after “Bride To Be”, now it’s on your children, or your friends getting married, or them having children.
But you don’t feel like you have the time to pour into yourself like you did for the wedding, so you just keep doing the same basic routine every day. Plus, how in the world would you achieve a gorgeous wedding-day look every day anyway!? And what about all the chemicals and toxins in products today, there’s so much to research and figure out that you don’t even know where to start...
Well beauty, start here. Start with us. So you can live the life you want because you feel your very best.
Introducing our ultimate “Wedding Day, Every Day Experience”!
This is a virtual, holistic beauty experience where we simplify everything down, taking the guesswork out of the “how”, and give you simple and easy, custom regimens, products and styles for your specific skin, hair and makeup desires.
Especially if you’re considering any costly advanced beauty treatments like botox - let us save you the pain and money and give you everything you need to age gracefully, helping you achieve the highly sought-after “I woke up like this” natural beauty.
Because no, you don’t have all the time in the world, but that doesn’t mean you should only feel like the very best version of yourself on one or two days of your life! Let us put you back at the center of attention for a bit, so we can set you up to feel like the Goddess you are every day with minimal effort.
"I've been going there for years and have ways been immensely satisfied. I would fully recommend this place to ANYONE. Absolutely love it 100% and wouldn't dream of going anywhere else! I would say this is worth every penny and more! Never been disappointed."
- Tizi G
“I can't speak highly enough of Lauren and her team! We had 12 women who needed hair & makeup and St. James was SO professional and organized throughout the lead-up and the big day! Wonderful team who really knew what they were doing, and the end result was absolutely stunning.
I had priced a few stylists around Sonoma, and St. James was one of the more reasonable ones too, which was just an added bonus :-)
I'd recommend them, hands down!”
- Christina G.
"Working with Lauren and her team was awesome. I went for my hair and makeup trial about a month and a half before my big day and was in awe of Lauren's ability to take in my crazy Pinterest page and narrow down what I really wanted in my hairstyle. I loved the trial and she offered a suggestion of adding a clip or comb above my updo, which really added to it after I took off my veil for the reception.
On the day-of we had 7 bridesmaids and 2 moms get hair and makeup, as well as my grandma. They worked quickly, but with care to make sure each girl was liking how the style was coming along as they went. Every girl was so happy with their style (and all of them were so different!)
Hair and makeup lasted all night with no issues, even through many tears. I would definitely use this team again, they are so talented and worked hard to ensure we were all happy and beautiful!"
- Nikole W.
Confident. Radiant. You.
After 25 years, we’re still the talk of Santa Rosa for our personalized attention to every client we serve!
Our hair stylists, makeup artists and estheticians are handpicked for their dedication, talent, and just as importantly - their personality. Because why just have a “hairdresser” when we can be your beauty sensei, therapist and best friend, all in one sitting?
Your time with us is sacred. It’s one of those few moments of the month when you can sit back, relax, and let us pamper you as we craft a unique style that brings out the very best in you.
So come on over and join the family. We can’t wait to see you!
“I had the best experience with St. James Salon... you won’t be disappointed!”
- Sarah W.
"St. James Salon made my bridesmaids and I feel so at ease on my wedding day! The entire process, from reaching out to schedule a consultation, to getting my hair/make-up trial, to the big day, was seamless.
The team was so friendly and a breeze to work with. They were one of the few vendors who actually checked in and remained extremely communicative and accommodating throughout the process. Not to mention, my hair and make-up looked amazing and it was exactly what I had hoped for and more!
I would highly recommend booking the St. James Salon team to any friends and family who are planning a wedding in the Sonoma wine country area!"
- Lisa S.
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Please note, we don’t answer Bridal Suite or Salon Experience inquiries via this form. If you’re looking to book one of those services, please navigate to the appropriate section for your needs and contact us from there.
P.S. If you’re a talented hair or makeup artist looking for a new family to call home, we’d love to hear from you! Inquire to join our team here.